LX Ventures Portfolio Company
Mobio Signs Scott Disick
OCTOBER 24, 2013 - VANCOUVER, BRITISH COLUMBIA - LX Ventures Inc. (TSX VENTURE: LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio has signed on American reality television personality Scott Disick as a social media influencer. Mr. Disick is best known for starring on the television series Keeping Up With the Kardashians, and has a huge fan base spanning across the globe including more than 3.6 million Twitter followers.
Scott has selected Mobio as his preferred platform for two-way fan social engagement and dialogue. Through Mobio INsider, Scott will encourage his fans to ask for the pictures and content that they want most, and Scott will respond creating a more personal relationship. Mobio INsider has completed Beta testing and will be officially launching on December 1st with leading influencers including Mr. Disick.
Mobio continues to disrupt the social engagement industry by attracting the world’s most widely followed celebrities and achieving exceptional ad unit engagement as fans unlock celebrity content by engaging with brand partners. The traditional social networking sites including Twitter have enjoyed exceptional growth over the past few years utilizing a broadcast communication framework. Mobio INsider is the evolution of this trend by enabling true two way communication between stars and their fans.
Mark Binns, president of Mobio, said, "We are very excited that Mr. Disick has selected Mobio as his platform for two way social fan engagement. Our continued adoption by leading social media influencers like Scott shows that our technology has unique value in the marketplace and that we are succeeding on our vision of bringing stars closer to their fans, one by one.”
"With continued market adoption by leading social influencers, LX is demonstrating a highly valuable acceleration of Mobio. We are very happy with the performance of our second major portfolio acquisition this year," said Mike Edwards, CEO of LX Ventures.
“I am bombarded with Tweets, Facebook messages and inbound questions daily from my fans. Mobio INsider is the perfect platform to simplify and amplify my fan communications for both of our benefits. I can’t wait to get started,“ said Scott Disick.
About LX Ventures
LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.
Mobio’s flagship product, Mobio INsider, is a leading fan directed content network that rewards fans with content they have a hand in creating from the stars they love and connects brands to their desired audiences. The platform successfully reaches the youth demographic through a highly engaging social experience, while increasing the star’s social media following and boosting awareness of brand partners. The company is headquartered in Vancouver, British Columbia. To learn more, please visit www.mobio.net.
ON BEHALF OF THE BOARD
LX VENTURES INC.
Mike Edwards, CEO
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CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
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