Jesse McCartney Starts Using Mobio INsider
VANCOUVER, BRITISH COLUMBIA--(Marketwired - March 11, 2014) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that American singer, song-writer and actor Jesse McCartney has joined Mobio as a social media influencer. Jesse is releasing his new single Superbad, at the end of this month and is due to release an album, IN TECHNICOLOR in the spring of 2014. Jesse currently has 854,000 followers on Twitter and 2.8 million fans on Facebook. McCartney first reached fame at the age of 11 when he simultaneously acted on ABC's All My Children and recorded with the group Dream Street, whose debut album went gold. Continuing with his career in music, McCartney released his first solo album, Beautiful Soul, which sold over 1.8 million copies, and in 2008, he co-wrote smash hit "Bleeding Love" which was nominated for a Grammy and in 2009 won ASCAP's song of the year.
"For me, my fans are everything, they've supported me every step of the way, and I love that Mobio is going to allow me to give back by engaging with each one, " said Jesse. Mark Binns, CEO of Mobio, said, "Jesse is extremely talented with a great fan base in both film and music. Mobio is honoured to have him on board, and is looking forward to working with him to foster great relationships with his fan base."
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com.
About LX Ventures
LX Ventures acquires and accelerates high growth technology companies. LXV is vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.
ON BEHALF OF THE BOARD LX VENTURES INC. Mike Edwards, CEO
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