Synchronica Expands

Synchronica Wins Expansion Order from Operator in the Middle East

 

the international provider of next-generation mobile messaging
Synchronica plc ("Synchronica") (AIM: SYNC) (TSX Venture: SYN),
solutions, has received an expansion order from an existing mobile
operator customer based in the Middle East. This is the third
significant order for Synchronica from the Middle East in just seven
months.
The order for additional Mobile Gateway user licences, with a value of
US$ 740,000, follows an initial US$ 1.5 million order for licences
received in December 2010. Mobile Gateway enables the operator to offer
mass-market messaging services including push email and instant
messaging.
According to a recent study from Effective Measure, a specialist in
online audience measurement, 71 per cent of Middle Eastern mobile
internet users rank email as their most important online activity,
followed by access to social networking services. The Middle East and

Africa region is forecast to attract 53.8 million mobile email users by

2014 according to Gartner, and is expected to achieve revenues of US$

2.5 billion.

Synchronica CEO, Carsten Brinkschulte comments: "This is the second
significant expansion order to come from the Middle East this year, and
provides a resounding validation of Synchronica's success in the
region. As the market leading product for mobile messaging in emerging
markets, Mobile Gateway provides subscribers with access to their
favourite Internet communities, regardless of the type of mobile phone
they own - an incredibly strong proposition for operators who wish to
provide advanced services to a mass-market low ARPU base."
Synchronica's Mobile Gateway provides push email and mobile
synchronisation services in addition to instant messaging, news feeds
and access to popular social networking sites. Mobile Gateway is based
on industry standards and requires no additional software client to be
downloaded to the handset and enables push email for the broadest range
of handsets, from high-end Smartphones to low-cost, entry-level
devices.
About Synchronica
Synchronica plc is a leading developer of next-generation mobile
messaging solutions. Synchronica's customer base comprises more than 80
mobile operators and eight device manufacturers worldwide (as at 30
March 2011). Synchronica's total addressable end-user market, based on
mobile operator deployments, was 1.3 billion (as at 31 December 2010).
Mobile Gateway, Synchronica's flagship product, provides push email,
synchronization, instant messaging (IM), and social networking services
to any mobile phone currently in use. Synchronica's patented
transcoding engine uses advanced streaming to download email
attachments and can dramatically reduce the consumption of network
bandwidth by as much as 90 percent.
Mobile operators and device manufacturers from emerging and developed
markets rely on Synchronica's white-labelled product for providing mass
market messaging services across the entire customer base, diversifying
revenues and reducing churn.
Headquartered in England, Synchronica also maintains a development
centre in Germany and the Philippines in addition to a regional
presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica
plc is a public company traded on the AIM list of the London Stock
Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange
(SYN). For further information, please visit www.synchronica.com
Cautionary Statements
The foregoing information may contain forward-looking statements
relating to the future performance of Synchronica plc. Forward-looking
statements, specifically those concerning future performance or
results, are subject to certain risks and uncertainties, and actual
results may differ materially from Synchronica's plans and
expectations. These plans, expectations, risks and uncertainties are
detailed herein and from time to time in the public filings and
announcements made by Synchronica, including those made with AIM, a
market of the London Stock Exchange, with the TSX Venture Exchange or
with securities regulators.  Synchronica does not assume any obligation
to update or revise its forward-looking statements, whether as a result
of new information, future events or otherwise.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this
release.  No stock exchange, securities commission or other regulatory
authority has approved or disapproved the information contained herein.
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