LOYALTY PLATFORM TO VISA ISSUING BANKS

Mobi724 offers loyalty platform to Visa-issuing banks

2017-01-19 13:27 ET - News Release

Mr. Marcel Vienneau reports
MOBI724 GLOBAL SOLUTIONS (CSE: MOS) SIGNS AGREEMENT WITH VISA TO INTEGRATE WITH VISA OFFERS PLATFORM; MOBI724 OFFERS INNOVATIVE CARD-LINKED OFFERS AND LOYALTY PLATFORM TO VISA ISSUING BANKS

Mobi724 Global Solutions Inc. has signed an agreement with Visa to integrate its solutions with the Visa Offers platform. Visa will provide Mobi724 with qualifying purchase notifications to enable Mobi724 to deliver integrated card-linked offers and loyalty platforms to participating Visa-issuing banks and their cardholders starting in the United States.

Mobi724's patent-pending solution will allow participating issuers to enable their cardholders to redeem offers without the need for coupons or promo codes at the point of sale. It provides a seamless user experience for all parties in the ecosystem: issuers, cardholders and retailers. How the Mobi724 solution works: Cardholders who are enrolled in their bank's program will receive targeted card-linked offers and rewards from the issuer. With Mobi724's innovative card-linked offers solution, consumers can make qualifying purchases with their enrolled credit or debit card, and, once a transaction is authorized, the value of the offer or the value of the reward will be automatically credited to the cardholder's account. This infrastructure gives issuing banks the opportunity to increase card spend and usage, while fostering consumer loyalty and the ability to send personalized notifications in near real time.

"Our integration with the Visa Offers platform represents a great opportunity for us and will enable Mobi724 to deliver real value to participating issuers and cardholders," says Marcel Vienneau, chief executive officer of Mobi724. "We intend to expand our card-link offer capabilities to other countries where we operate today, such as in Latin America and Asia Pacific."

About Mobi724 Global Solutions
Mobi724 Global Solutions, a leader in the fintech industry, offers a unique and fully integrated suite of card-link offers, digital marketing and EMV (Europay, MasterCard and Visa) payment solutions.
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