Launch of Mobio INsider Attracts Lil Wayne
LX Ventures Inc. (TSX VENTURE: LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio has signed on with Grammy Award winning, multi-platinum selling recording artist and label owner, Lil Wayne, as one of their social media influencers. Long celebrated for his rabid fanbase, Lil Wayne is a global social media leader with more than 14 million Twitter followers and has one of the most popular Facebook pages on the planet with nearly 49 million likes as well as his active official website, YoungMoney.com.
The successful launch of Mobio INsider caught the attention of influential artists such as Lil Wayne due to its ability to directly monetize fans on social media platforms like Facebook and Twitter. It also allows influencers to quickly recognize and respond to fans in real-time. Wayne will immediately join our other celebrity influencers by using the system. He and all influencers have the opportunity to engage with fans by responding to requests for photos and answers to popular questions through use of our technologies. Mobio INsider reduces the noise and sheer volume of requests received by influencers by identifying popular requests and their most dedicated fans.
"It is exciting to see Mobio provide a direct means of generating revenue from Lil Wayne's massive social media presence," said Bryan Calhoun, Head of Digital Strategy for the Blueprint Group, the company that has been Lil Wayne's long time manager. "Between earning money and helping cut through the clutter of massive fan requests, I'm looking for big things from this platform."
Mark Binns, president of Mobio, said, "We're excited to have such an esteemed and talented influencer as Lil Wayne. He has been one of the most popular rappers over the last decade and this is directly attributable to his constant commitment to his fans. This is great validation of Mobio by someone who holds his fans with such high regard."
About LX Ventures
LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com
ON BEHALF OF THE BOARD LX VENTURES INC. Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
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Contacts: Keir Reynolds 778-998-9242 firstname.lastname@example.orgSOURCE: LX Ventures Inc.