LX's Mobio signs Cristiano Ronaldo for social media2014-01-10 12:27 ET - News Release
Mr. Mike Edwards reports
MOBIO INSIDER ADDS SPORTS VERTICAL WITH ADDITION OF CRISTIANO RONALDO
LX Ventures Inc.'s portfolio company Mobio has signed on Portuguese footballer Cristiano Ronaldo as a social media influencer. Mr. Ronaldo plays for Real Madrid and serves as captain on the Portuguese national team. He is also the highest paid footballer and the first football player in the world to surpass 50 million likes on Facebook. Most recently, Mr. Ronaldo helped secure Portugal's spot in the 2014 FIFA World Cup by scoring the three goals that won the game. Mr. Ronaldo is globally recognized, and has over 23 million Twitter followers and 70 million likes on Facebook.
Mr. Ronaldo joins a growing list of celebrity influencers who will use Mobio INsider to reward their fans in a socially engaging experience. He is the first addition to Mobio INsider's sports vertical and will use the technology to better filter through the requests and needs of his global fanbase. Mobio INsider allows influencers to easily identify and produce widely sought after and in-demand content by including fans in the content creation process. "I'm so thankful for the great support I get from my fans. With the World Cup on the horizon, Mobio is a perfect way to communicate with them and share my experience as it happens," said Mr. Ronaldo.
Mark Binns, president of Mobio, said: "An international football star like Cristiano is a perfect way to start our sports vertical. His global presence exposes us to the entire world, and our tools will enable him to communicate with fans in a more intimate and efficient manner. Sports fans are a very engaged group and I am excited to begin adding sports influencers to Mobio with Cristiano as our lead adopter."