Arht, Klick to use holograms for health care marketing
2015-06-04 08:23 ET - News Release
Ms. Marilia Bento reports
ARHT MEDIA INC. (TSX-V:ART OTCQB:ARHTF) IN STRATEGIC PARTNERSHIP WITH KLICK INC., WORLD'S LARGEST INDEPENDENT HEALTH AGENCY, TO BRING HOLOGRAM TECHNOLOGY TO HEALTHCARE
Arht Media Inc. and Klick Inc. have entered a strategic partnership to explore the use of a suite of products involving 3-D, holographic and proximity marketing technology in Klick's health care marketing efforts. This partnership will develop further applications to provide high-impact content for speaking engagements, medical conferences and other health care, pharmaceutical and biotechnology events. With proximity technology and gesture controls in place, Arht's holograms will make for a fully immersive experience while exploring more dynamic interactive visual aids, in the field of health care education in particular.
In the mix will be HumaGrams, which are top of the range, photorealistic human holograms. These HumaGrams? can interact with people in any situation that a human being can, and are currently used in a variety of educational and entertainment engagements, and can be done live or prerecorded. Notably, they can be telecasted anywhere in the world, including to multiple places simultaneously, in real-time and in high-definition 3-D. For example, Klick will capture key opinion leaders in health care using Arht's HumaGrams to make them more accessible to larger audiences. This partnership will develop further applications to provide high-impact content for speaking engagements, medical conferences, and other health care, pharmaceuticals and biotechnology events.
Paul Duffy, chief executive officer of Arht, added: "Every year, the health care, pharmaceutical and biotechnology industry hosts thousands of conferences and key opinion leader events in North America alone. Both Arht and Klick are excited about the road map of applications we plan on executing in the near future, including ground-breaking technologies that will enhance these experiences. Together, we will bring strategy, interactivity, proximity-based insights and tremendous scale to education and speaking events by removing time and geography from the equation."
"As we continue to relentlessly experiment with innovative ways to enhance our clients' messaging and break through the clutter, we are thrilled to partner with Arht Media to deliver this cutting-edge holographic technology," said Klick co-founder and CEO Leerom Segal.
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